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HELLO BELLO | UNBOXING SERIES

Hello Bello is a direct-to-consumer baby brand. Naturally, shipping boxes are a logistical necessity. The brand saw an opportunity to upcycle all that cardboard, while providing a unique and delightful surprise to its customers.

Every month, the brand’s diaper bundles are shipped in themed boxes that can transform into a play-set for babies. To illustrate how these boxes come apart and back together, we created motion graphics for each unique box design.

Agency: Brains on Fire