Hello Bello is a direct-to-consumer baby brand. Naturally, shipping boxes are a logistical necessity. The brand saw an opportunity to upcycle all that cardboard, while providing a unique and delightful surprise to its customers.
Every month, the brand’s diaper bundles are shipped in themed boxes that can transform into a play-set for babies. To illustrate how these boxes come apart and back together, we created motion graphics for each unique box design.
Agency: Brains on Fire